Joey Gonzalez, CEO, Barry's Bootcamp

Joey Gonzalez-Barry's Bootcamp-Stay Boutique Live

A little bit about Joey…

Joey Gonzalez is the CEO of Barry’s Bootcamp, the original cardio and strength interval workout that started a global boutique movement.

Initially a fan of the brand, Gonzalez first began his tenure at Barry’s as a customer in 1997. He became an instructor soon after, and worked his way up the ranks, eventually becoming CEO in 2015.

While continuing to teach class, Gonzalez has dedicated his life to expanding the brand across the country and overseas, fostering communities throughout the US, UK, Italy, Australia and Scandinavia. Gonzalez continues to grow the brand’s footprint domestically and internationally, with locations coming soon in Mexico and Southeast Asia. Today, Barry’s boasts over 50 studios more than 75,000 engaged consumers a week.

Gonzalez was named to Fast Company’s Most Creative People in Business 2018. He also sits on the board of the Family Equality Council.

He currently resides in Hancock Park, Los Angeles with his husband, daughter and son.

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Joey @ Stay Boutique Live

Joey will be keynoting on the main stage on February 12 at 4:30 PM during the Leadership Edition.

Barry’s Bootcamp can be considered the OG boutique fitness studio. The twenty year old fitness powerhouse has recently expanded globally and in doing so, much like La Colombe, is navigating the complexities of growth and maintenance of the boutique atmosphere. We talk to Barry’s CEO Joey Gonzalez about the iconic company - how it has evolved over time, how it will continue to in the future, and the most important elements in maintaining a boutique environment.



Ariela Kiradjian