Felicia Alexander, Co-Founder, Box Union

Felicia Alexander-Box Union-Stay Boutique Live

A little bit about Felicia…

Felicia’s love of community and fitness started at a young age. While her grandfather was an amateur boxer, it wasn’t until after the sudden death of her father when she was only 16, Felicia discovered her love of boxing.

A graduate of Stanford University and the UCLA Anderson School of Business, Felicia went on to have a successful career as a Sales & Marketing executive for companies including Sun Microsystems, Sony, Mattel, and Leaf Group, all the while recruiting friends and members of her team to come together through fitness. 

In 2016, she decided to leave corporate America to chase her childhood dream of empowering the community through boxing and helping others discover their true greatness through fitness— no matter their age or ability. Together with her business partner, Todd Wadler, Alexander launched BoxUnion in Santa Monica in April of 2017. After the success of the first studio, BoxUnion opened on Robertson Boulevard in January of 2019.

Learn more about Box Union here —>

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Felicia @ Stay Boutique Live

Felicia will be interviewing Colby Barr on February 12 at 3:45 PM during the Leadership Edition.

In 2018, Stay Boutique announced the emergence of a new industry: the boutique industry. This has been, since its conception, remained something of an abstraction, and as such, we’ve gathered cultivators and champions of the boutique community to dissect its very essence and develop a more tangible understanding. Boutique industry pioneer Ariela Kiradjian hosts a panel including Colby Barr, Jeremy Fall, David Neupert, and Felicia Alexander; leaders who encompass each aspect of the boutique industry. Though the Boutique Industry is, by nature, fluid, the community is bonded by the unified passion that is “boutique.”



Ariela Kiradjian