Zak Normandin, Founder & CEO, IRIS NOVA (DIRTY LEMON, The Drug Store)

Zak Normandin-Iris Nova-Stay Boutique Live

A little bit about Zak…

Zak Normandin is an award-winning entrepreneur disrupting the way businesses create, communicate and deliver consumer goods. He has over ten years of experience as a product designer in the food and beverage industry and is credited with branding more than 30 nationally-sold products.

Zak has a unique understanding for the way people, brands and technology interact. As Founder and CEO of Iris Nova, the parent company of DIRTY LEMON and The Drug Store, he is reinventing the traditional CPG business model. Iris Nova utilizes a direct-to-consumer SMS-based ordering platform to bypass existing distribution inefficiencies and improve how consumers find and purchase beverages. Normandin is building the beverage company of the future, expanding and applying the proprietary platform to a portfolio of innovative beverage brands that meet the rapidly evolving preferences of the modern consumer.

Backed by A-List celebrities and business leaders alike, Iris Nova and its brand properties are recognized nationally by media outlets such as TheNew York Times, The Wall Street Journal, Fast Company, Bloomberg and Vogue.

Learn more about Zak’s DIRTY LEMON here —>

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Zak @ Stay Boutique Live

Zak will be speaking on the main stage on February 12 at 10:40 AM during the Leadership Edition.

Zak Normandin’s New York-based beverage company, Dirty Lemon Beverages, is best known for its innovative and trendy consumer product package designs. Zak’s sole purpose was not just to incorporate the most in-demand health ingredients into his drinks; as an entrepreneur, Zak saw an opportunity to build his brand into a one-of-a-kind, boutique experience. Dirty Lemon is a pioneering company in the practice of conversational commerce, by which the direct producer to consumer relationship is implemented via text message, and the success of Dirty Lemon has led to a brick-and-mortar experiential location, Drug Store, in New York City. We talk to Co-Founder Zak about the success of the boutique beverage in the digital age.




Ariela Kiradjian