Ara Katz, Co-Founder & Co-CEO, Seed

Ara Katz-Seed-Stay Boutique Live

A Little Bit About Ara…

Ara’s breastfeeding experience led her to the microbiome and inspired a personal mission to bring science closer to humans and to pioneer how microbes (probiotics) can impact the health of our bodies, our children and our planet. A serial entrepreneur, Ara previously Co-Founded and served as CMO of mobile commerce marketplace, Spring, was on the Founding Team of social commerce company, BeachMint, and advises various companies across health, tech and consumer, including Violet Grey, Tamara Mellon and Stadium Goods, which was recently acquired by FarFetch.

Ara has been a fellow at the MIT Media Lab’s Center for Future Storytelling and CCA’s Design MBA program. She was named in Marie Claire’s “The New Guard: The 50 Most Influential Women in America”, listed on Business Insider’s “Silicon Alley Top 100” and “36 Rockstar Women in NYC Tech”, and was recently included in Create + Cultivate’s 100 List for STEM.

She lives in Venice, California with her husband and three-year-old son, Pax–without whom Seed wouldn’t exist. Oh, and she’s the proud owner of several tardigrades who now live at Harvard’s Museum of Natural History.

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Ara @ Stay Boutique Live

Ara will be speaking on the main stage on February 13 at 4:15 PM during the Female Empowerment Edition.

Ara Katz has led an extremely unique existence.  The mother has played a role in founding three major startups within the male dominated technological and scientific fields.  Her latest venture, Seed, is disrupting the global probiotics market with a commitment to science, transparency, and education.  Seed includes a board of scientific advisors, and a web presence that explains what, exactly, the science behind the product is in language made accessible to the average consumer.  We talk to Ara Katz about her experiences as a serial entrepreneur, bringing diversity into the workplace, and the ways in which boutique is most conducive to a scientifically based and sustainable product.



Ariela Kiradjian