Tammy Farley, President, Rainmaker Group

Tammy Farley-Stay Boutique Live

A little bit about Tammy…

 Tammy Farley co-founded The Rainmaker Group in 1998 and serves as its president. She spearheads all sales, marketing and customer-related operations for the organization, which is the market leader in profit optimization solutions serving hotel, casino hotel, resort, and multifamily housing operators.

 Farley is someone who always goes the extra mile for a customer or a cause, and in fact once walked 60 alongside a client to raise funds for breast cancer awareness.  She brings that same drive and energy to Rainmaker, and her expert stewardship, along with that of co-founder Bruce Barfield, has earned their company a spot among the Inc. 5000 fastest growing private companies for five consecutive years.

Farley prides herself on delivering on Rainmaker’s promises to clients and on creating a great place to work. She brings her passion for community involvement into the workplace, spurring her team on at Habitat for Humanity build events, partnering with Make-a-Wish Georgia to make a four-year-old’s Disney and Legoland wish come true, and inviting a former wish recipient to speak at Rainmaker’s annual kick-off meeting.

A widely acknowledged expert in revenue management technologies in the travel industry, Farley is a frequent and passionate speaker at industry and academic conferences. She is a highly respected resource for innovative revenue management practices, particularly in the casino, hotel and resort markets. Her expertise in that arena led to her recognition in 2012 as a Great Women of Gaming Proven Leader.

Tammy serves on the board of directors for HSMAI and participates in the Gaming & Leisure CIO Roundtable. She also is vice chair and incoming chair of the Georgia Make-A-Wish Foundation.

Farley graduated from the University of Michigan with a bachelor’s degree in political science. She lives in Atlanta with her husband and, during college breaks, her daughter Grace. She loves to travel, and when visiting Grace in New York City, the two bond over shopping expeditions that allow Farley to explore the world of fashion through her daughter’s eyes. A work-out fiend, she particularly enjoys putting pedal to the metal at Flywheel.


Tammy @ Stay Boutique Live

Tammy will be hosting a Boutique Bootcamp Workshop on February 11.

Learn more below:

Pace is a component of more than just how many rooms are on the books relative to last year. Shifting booking patterns can make pace seem volatile and lead to bad pricing decisions Join us for a workshop on how to go beyond pace & pickup to understand broader booking trends.

You’ll learn

• How to track lead time relative to pace

• How to use Rate Index to determine market efficacy

• Creating Rate Build Reports to understand how you manage your rates affects pace


Rainmaker-Stay Boutique Live
Ariela Kiradjian