The Leadership Edition

February 12
Location: The Reef in Downtown Los Angeles
A part of Stay Boutique Live, The Trifecta

About the 2019 Leadership Edition

The Leadership Edition began in 2012 as an event aimed at elevating the voice of hoteliers in the boutique sphere. This conference now reaches every corner of an exciting niche that has had a long climb to legitimacy. Hoteliers, designers, suppliers, artisan coffee brewers, artists, independent retailers, and even consumers congregate at the Leadership Edition to gain the inspiration needed to push boutique forward. Participants, speakers, presenters, panelists, and even Stay Boutique’s very own COO, Ariela Kiradjian, will tell you that “a boutique hotel is a provider of an experience that you can’t get anywhere else.” This is where our participants are exposed to an inspirational day of presentations from the thought leaders of today’s boutique industry.


The Speakers

Avi Brosh, CEO, Paligroup

Zak Normandin, Founder & CEO, IRIS NOVA (DIRTY LEMON, The Drug Store)

Wilhelm Oehl, CXO, Eight Inc

Frances Kiradjian, Founder & CEO, BLLA & Co-Founder, Stay Boutique

Benjamin Edgar Gott, Founder,Boxed Water, th-oughts & Benjamin Edgar object company

Kyle Glanville and Charles Babinski, Founders, G & B Coffee and Go Get Em Tiger

Larry Korman, PRESIDENT, AKA Serviced Residences

Damon Lawrence & Marcus Carey, Founders. Homage Hospitality

Lynn Easton & Dean Porter Andrews, Founders. Easton Porter Group

Aishwarya Iyer, Founder, Brightland

Joey Gonzalez, CEO, Barry’s Bootcamp

Andrew Fay, President, The Gettys Group

Colby Barr, Co-Founder, Verve Coffee Roasters

Ariela Kiradjian, COO, BLLA and Co-Founder, Stay Boutique

Christine Magrann, COO, MAKEREADY

Jeremy Fall, Co-Founder & CEO, J. Fall Group

Felicia Alexander, Co-Founder, Box Union

Rob BaRber
, Vice President of Rental Solutions, ATOMIC

Gulla Jónsdóttir, Owner & Principal, Gulla Jónsdóttir Architecture & Design

Marissa Pomerance, Founder & Editor-in-Chief, The Editorialist LA

Dave Neupert, Co-Owner, Gold-Diggers

Danielle Robay, TV Host & Entertainment Reporter

Amy Jakubowski, Design Director, WILSON ASSOCIATES

Cara Federici, CEO, The Madison Melle Agency

Jerry chery, ceo, biancobianco

Rami Zeidan, Co-Founder & CEO, Life House

Steve Solari, Marketing & Sales Director, Meier Lake

CHECK OUT ALL OF OUR SPEAKERS HERE!


The Agenda

FULL DAY OF CONTENT & NETWORKING | THE BIG AWARDS CELEBRATION

LOCATION: MAGIC BOX @ THE REEF IN DOWNTOWN LA

8:00 - 10:00 am B-Fast
Get Your Breakfast Grub @ The Stay Boutique Food Hall | Immerse Yourself in the World of Cannabis @ The Stoned Fox Pop-Up | Explore Boutique Brands, Concepts & Experiences @ The Stay Boutique Village | Meet Fellow Boutique Minds @ The Stay Boutique Lounges

9:00 - 9:30 am Salon
Navigating the Experiential Landscape Through the Lens of the Seasoned Expert
with Rob Baber, Vice President of Rental Solutions, ATOMIC
Boutique Believers can entrust that Stay Boutique will endlessly advocate for the significance of experience; it is, after all, the foundation of the boutique hotel, which is what we champion. This is why we are delighted to welcome Rob Barber, Vice President of Rental Solutions of ATOMIC Designs, to our stage. ATOMIC’s construction and innovation has reinvented the performer’s stage as well as the consumer experience for decades, and Rob will speak with us on navigation of emerging landscapes and maintenance of brand authenticity through these transforming terrains.

9:30 - 9:45 am Salon
with Steve Solari, Marketing & Sales Director, Meier Lake

10:00 - 10:05 am Welcome
From the Original Boutique Believer
with Frances Kiradjian, Founder & CEO, BLLA & Co-Founder, Stay Boutique

10:05 - 10:20 am Story
Creating a Society & Why I Believe in the Boutique Movement
with Avi Brosh, CEO, Paligroup
When Avi Brosh conceptualized Palisociety, he set out to create something more than the standard boutique hotel experience. Drawing on his unique perspective, talents, and flair for design, the powerhouse hotelier has begun a journey to build a society: Palisociety. Each Palisociety location blends seamlessly within its neighborhood - details are meticulously planned so that the Palihotels carry chic, luxurious, atmospheres reflective of their creator, with bars and cuisines inspired by their locations and open to encourage guests and locals alike to fully integrate themselves within surrounding culture. Brosh speaks to us about his story, and the foundation of his own society.

10:20 - 10:40 am Spotlight
Apple’s Best Kept Secret
with Wilhelm Oehl, CXO, Eight Inc.
Interviewed by Amy Jakubowski, Design Director, WILSON ASSOCIATES
Eight Inc. designs meaningful experiences intended to instill emotion and purpose within participants. Partner and CXO, Wilhelm Oehl intends to change the way people think, feel, and do. Eight Inc. keeps the user in mind first and foremost when designing experiences. Often referred to as “Apple’s best kept secret,” Eight Inc. is responsible for the design concepts behind Apple’s storefronts globally, and Wilhelm is part of the engine that makes this operation the innovative machine it has become.

10:40- 11:00 am Spotlight
Instagram’s Favorite Boutique Beverage Brand
with Zak Normandin, Founder & CEO, IRIS NOVA (DIRTY LEMON, The Drug Store)
Interviewed by Marissa Pomerance, Founder & Editor-in-Chief, The Editorialist LA
Zak Normandin’s New York-based beverage company, Dirty Lemon Beverages, is best known for its innovative and trendy consumer product package designs. Zak’s sole purpose was not just to incorporate the most in-demand health ingredients into his drinks; as an entrepreneur, Zak saw an opportunity to build his brand into a one-of-a-kind, boutique experience. Dirty Lemon is a pioneering company in the practice of conversational commerce, by which the direct producer to consumer relationship is implemented via text message, and the success of Dirty Lemon has led to a brick-and-mortar experiential location, Drug Store, in New York City. We talk to Co-Founder Zak about the success of the boutique beverage in the digital age.

11:00 - 11:20 am Spotlight
History and Hospitality: The Evolving Industry of Inclusivity
with Damon Lawrence & Marcus Carey, Founders. Homage Hospitality
Interviewed by Ariela Kiradjian, Co-Founder, Stay Boutique
Homage Hospitality is the group reshaping the relationship between culture and boutique hotels. Through their portfolio of boutique properties and multi-use spaces, Howard University grads Damon Lawrence and Marcus Carey are preservers of African-American Culture, history and diversity. Both leaders in their space, the duo join the Stay Boutique Live experience to discuss the direction of the boutique industry, and the importance of inclusion, and preservation of culture.

11:20 - 11:50 am Morning Break
The Drinks & Snacks are on us @ The Stay Boutique Food Hall | Immerse Yourself in the World of Cannabis @ The Stoned Fox Pop-Up | Explore Boutique Brands, Concepts & Experiences @ The Stay Boutique Village | Meet Fellow Boutique Minds @ The Stay Boutique Lounges

11:50 am - 12:10 pm Spotlight
Innovative Boutique Design Through the Female Lens
with Gulla Jónsdóttir, Owner & Principal, Gulla Jónsdóttir Architecture & Design
Interviewed by Jerry Chery, CEO, BIANCOBIANCO
Gulla Jónsdóttir is, if anything, a revolutionary within the world of design. The Icelandic designer has created inventive and unconventional spaces celebrated by the boutique hotel community (see the Kimpton La Peer), concepts such as skyscrapers in Dubai, furniture, and even jewelry, each united by an aesthetic essence that is simply, her. We speak to Gulla Jónsdóttir about her experiences as a female innovator, and the impact of design elements within the boutique space.

12:10 - 12:30 pm Spotlight
Boutique Hospitality’s Dynamic Duo
with Lynn Easton & Dean Porter Andrews, Founders, Easton Porter Group
Interviewed by Andrew Fay, President, The Gettys Group
East Coast culture is particularly inclined toward the boutique, a quality not lost on the Easton Porter Group Co-Founders Lynn Easton and Dean Porter Andrews. The Group offers unique and beautiful experiences of food, wine, and living; as well as ideal locations for the destination wedding. Lynn and Dean speak to our audience about their personal jump from corporate positions to launching their very own hospitality group, the benefits of boutique, and how to run a business with a loved one.

12:30 - 12:50 pm Spotlight
Branding Boutique and Climbing the Corporate Ladder
with Christine Magrann, COO, MAKEREADY
Interviewed by Cara Federici, CEO, The Madison Melle Agency
The MAKEREADY team is devoted to the growth of boutique concepts through the process of branding, whether that be a hotel, restaurant, retail establishment, or combination of the three. MAKEREADY has rebranded historic boutique hotels in their entirety, such as Dallas’s Adolphus, to widely acknowledged acclaim within the industry. We talk with MAKEREADY COO Christine Magrann about the process behind the boutique company’s branding processes, and her journey to the prestigious position.

12:50 - 1:10 pm Spotlight
Boutique Philanthropy, Collaboration, and Th-oughts
with Benjamin Gott, Founder, Boxed Water, th-oughts, Benjamin Edgar Object Company & Co-Founder THE BRILLIANCE!
Interviewed by Ariela Kiradjian, Co-Founder, Stay Boutique
Chicago-based founder, educator, and artist Benjamin Edgar Gott has his hands in more creative ventures than we can keep track of. By now you’ve seen and probably enjoyed his eco-friendly plastic bottle substitute, Boxed Water; but Gott’s name is synonymous with so much more. We get the chance to talk to him about the success of Boxed Water, his success with collaboration, and the alternative education platform he is currently developing.

1:10 - 1:30 pm Announcement
The Boutique Community Update
with Ariela Kiradjian, COO, BLLA & Co-Founder, Stay Boutique

1:30 - 3:00 pm Lunch
Stay Full & Stay Drunk @ The Stay Boutique Food Hall | Immerse Yourself in the World of Cannabis @ The Stoned Fox Pop-Up | Explore Boutique Brands, Concepts & Experiences @ The Stay Boutique Village | Meet Fellow Boutique Minds @ The Stay Boutique Lounges

2:00 - 2:30 pm The Stay Boutique Salon
Niche Branding and the Boutique Subscription Service
with Aishwarya Iyer, Founder, Brightland
Aishwarya Iyer was naturally shocked when, delving into home cooking, she discovered that the majority of imported olive oil has defects ranging from rancidity to adulteration with cheaper refined oils. With this revelation, Iyer founded Brightland with the intention of providing a pure olive oil product for purchase within the ideal window from the olives’ harvest date.  Brightland’s unparalleled quality and modern, stylish bottle reflect Iyer’s vision of a reliable and enticing product that suits the lifestyle of the contemporary working individual - a truly boutique commodity and experience. Brightland also offers subscription service - affording convenience and guarantee of fresh product to the chic, boutique, Brightland client.

3:00 - 3:10 pm Story
The Underground Los Angeles Boutique Coffee Scene
with Kyle Glanville and Charles Babinski, Founders, G & B Coffee and Go Get Em Tiger
Go Get Em Tiger and G&B Coffee are staples of Los Angeles Culture - the coffee empire founded by renowned baristas Kyle Glanville and Charles Babinski. G&B Coffee is, if anything, emblematic of boutique coffee; the shop offers artisan crafted coffee beverages and specially curated coffee blends that are sure to please the coffee connoisseur and virgin alike - a theory reflected in the Go Get Em Tiger locations asf well. We talk to G&B Co-Founders Charles and Kyle about building a boutique brand, passion, and of course, coffee.

3:10 - 3:30 pm Spotlight
The Evolution of Boutique Luxury
with Larry Korman, President, AKA Serviced Residences
Interviewed by Frances Kiradjian. Co-Founder, Stay Boutique, Founder & CEO, BLLA
Larry Korman, descendant of estate developers recognized for progression in the industry dating back to 1882, continues his family legacy with the development of AKA Serviced Residences. As Co-CEO of the family business now rebranded as Korman Communities, Larry developed AKA, an assembly of luxury extended-stay residences located in urban areas including Manhattan, London, and Los Angeles, characterized by the inclusion of hotel-grade amenities, reaching the previously untapped market of those in need of flexible rent and housing. We are excited to talk to the innovator about the evolving boutique hospitality market, and roles of hotels and homes.

3:30 - 3:45 pm Story
Technological Boutique Travel
with Rami Zeidan, Co-Founder & CEO, Life House
Of late, the popularity and ease afforded by home stay platforms has seemingly created a dent in the travel industry - the youthful or budget conscious travel demographic has gravitated toward these experiences, and grown drastically as a response.  The conception of Life House expands on this market in a modern and technological way - between its app that guests users to connect with other parties in the area, serves as a key, concierge and more, and local integration, it is the first Silicon Valley backed hotel.  Co-Founder Rami Zeidan speaks to us about his journey within hospitality, and how working with boutique hoteliers have inspired him to create his own genre of attainable boutique travel.

3:45- 4:30 pm Panel
Defining the Abstraction that is Boutique
with Colby Barr, Co-Founder, Verve Coffee Roasters
Jeremy Fall, Co-Founder & CEO, J. Fall Group
Felicia Alexander,
Co-Founder, Box Union
Dave Neupert
, Co-Owner, Gold-Diggers
Interviewed by Ariela Kiradjian, Co-Founder & COO, BLLA and Stay Boutique
In 2018, Stay Boutique announced the emergence of a new industry: the boutique industry. This has been, since its conception, remained something of an abstraction, and as such, we’ve gathered cultivators and champions of the boutique community to dissect its very essence and develop a more tangible understanding. Boutique industry pioneer Ariela Kiradjian hosts a panel including Colby Barr, Jeremy Fall, David Neupert, and Felicia Alexander; leaders who encompass each aspect of the boutique industry. Though the Boutique Industry is, by nature, fluid, the community is bonded by the unified passion that is “boutique.”

4:30 - 5:00 pm Keynote
The OG Boutique Fitness Brand
with Joey Gonzalez, CEO, Barry’s Bootcamp
Interviewed by Danielle Robay, TV Host & Entertainment Reporter
Barry’s Bootcamp can be considered the OG boutique fitness studio. The twenty year old fitness powerhouse has recently expanded globally and in doing so, much like La Colombe, is navigating the complexities of growth and maintenance of the boutique atmosphere. We talk to Barry’s CEO Joey Gonzalez about the iconic company - how it has evolved over time, how it will continue to in the future, and the most important elements in maintaining a boutique environment.

6:30 - 8:00 pm The Pre-Party
The Stay Boutique White Attire Party Part 1
Held at the Magic Box @ The Reef

8:00 - 10:00 pm The Awards Celebration
The Stay Boutique White Attire Party Part 2
Held at the Magic Box @ The Reef

Check out the full agenda here!


Ariela Kiradjian