SUMMARY OF THE INTERVIEW AT THE 2017 STAY BOUTIQUE LEADERSHIP CONFERENCE WITH
ROSIE O’NEILL, CO-FOUNDER, SUGARFINA
Have you ever been so inspired by a movie that you started a business around that inspiration? Well, that’s exactly what Rosie O’Neill did when she happened to see the movie Willy Wonka and the Chocolate Factory one night. “Whatever happened to candy?” she thought to herself. “Why isn’t there a candy for grownups?” So, when April Fool’s Day rolled around, she partnered with a pressed juice company to make ‘green juice’ gummy bears, packaged them in a bottle labeled ‘7-Day cleanse’ and made a joke out of it. “It was unexpected and fun and caught people’s attention.” Rosie shared. And it eventually prompted Rosie and her husband to embark on her adult-flavored candy empire called, Sugarfina.