a conglomeration of three legendary events...


Formerly known as the Stay Boutique Leadership Conference, we will discuss everything that has to do with the boutique community (hotels & beyond). We believe that there is a whole new mindset that has come to life over the past few years, and that’s the boutique mindset. This includes the creative, forward-thinking and innovative people who believe in the power that “boutique” holds. Stay Boutique is changing up the industry conference landscape drastically and will be continuing the growth of the world's newest industry: The Boutique Community. 

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Each year, we honor the boutique community's finest at the The Leadership Edition. Founded in 2010, this is the highest honor to receive in the boutique community, shining a spotlight on the amazing contributions made to this special niche. These are the Prom Kings & Queens of Boutique.

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Transformed from the Travel Industry Executive Women's Conference, The Female Empowerment Edition recognizes women internationally who lead in fields related to boutique, hospitality, travel, and tourism. This conference consciously creates a forum for women to support each other and to discuss, debate and deliberate on issues of importance as it relates to the modern female achiever. 



We are the future of boutique.
Always have been, always will be.

BLLA & Stay Boutique are known in hospitality & various creative industries as the organization that disrupts...basically, we like the good kind of change. This conference is meant to congregate the leaders and influencers in our community who will take the boutique sector to new heights (you thought boutique had it's moment? You haven't seen the power of boutique quite yet...)

Stay Boutique represents the next generation defining culture. 


This conference has 3 purposes

1. educate the boutique community

2. meet like-minded people 

3. celebrate boutique


Join fellow creatives in the boutique community
hotels, restaurants, bars, fitness studios, art galleries, retail shops, coffee & juice shops and brands