The Boutique & Lifestyle Lodging Association


We are the home for the boutique community. 

We have a new catchphrase:

Boutique is not just a hotel, it's an experience and any industry can join the community.


2017 has been a pivotal year for the association as we have opened our doors to include more leaders and thinkers. We started as an association for boutique hoteliers but have realized over the years that the people involved in boutique hotels have many similarities to those in other industries who structure their brands with the boutique experience. 

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